THE ROLE OF CULTURE IN HEALTH COMMUNICATION Matthew
نویسندگان
چکیده
■ Abstract This paper examines the role of culture as a factor in enhancing the effectiveness of health communication. We describe culture and how it may be applied in audience segmentation and introduce a model of health communication planning— McGuire’s communication/persuasion model—as a framework for considering the ways in which culture may influence health communication effectiveness. For three components of the model (source, message, and channel factors), the paper reviews how each affects communication and persuasion, and how each may be affected by culture. We conclude with recommendations for future research on culture and health communication.
منابع مشابه
The Role of Family Communication Patterns and School Culture in Addiction Tendency in Students
Objective: The aim of this study was to investigate the role of family communication patterns and school culture in addiction tendency in students in Tabriz. Method: The present study was descriptive-correlational. The statistical population of this study included all high school students in Tabriz. Of which, 375 students were selected by voluntarily online sampling. Participants completed the ...
متن کاملThe Role of Spiritual Communication in Management of Health Services during the Biological Crisis of COVID-19
Background and Aim: Disruption in the physical- psychological- social- spiritual health of patients and the psychological consequences resulting from the biological crisis of the COVID-19 pandemic requires the management of health services. Therefore, this study aimed to investigate the role of spiritual communication in health services management during the biological crisis of COVID-19. Metho...
متن کاملExamining the Role of Social Networks in Promoting Urban Culture (Case of Study: Citizens of Karaj)
This research has been conducted mainly to examine the role of social networks in promoting urban culture in Karaj citizens in 2018. The research intends to investigate the role of attendance in social networks and the type of using it to promote urban culture and social networks' role in the legalism, responsibility, participation, and universality that are the components of urban culture. Thi...
متن کاملAssessing Organizational Culture of Headquarters in Ministry of Health and Medical Education
Background: Organizational culture is one of the important predictor of organizational effectiveness, and a key factor success of the organization as a competitive advantage. Todays, a continuous assessment of organizational culture status is considered essential; therefore, this study aimed to identify and measure organizational culture of the Ministry of Health and Medical Education. Materia...
متن کامل"The Impact of SBAR Communication Model on Observance of Patient Safety Culture by Nurses of the Emergency Department of Shahid Beheshti Hospital in Qom in 1396"
Introduction: Patient safety in the present age is one of the main components of the quality of health services and clinical governance. One of the most important goals of the health sector is to provide patient safety. Training on safety and human factors is the most important step in ensuring the health and safety of the patient and attention to the phenomenon of professional communication is...
متن کامل